800,000 Shopify merchants now support Apple Business Chat

Giant ecommerce platform Shopify has introduced Apple Business Chat support for use across its worldwide network of 800,000 online merchants, meaning even small firms can now offer this kind of customer interaction. I contacted Michael Perry, director of product at Shopify, to find out more.

How Shopify is deploying Apple Business Chat

Shopify offers retailers its own app called Shopify Ping. Merchants use this to handle customer communications and to build automated marketing workflows.

Starting today, Shopify’s new Apple Business Chat integration means merchants will be able to enable the service, and Apple’s familiar blue Business Chat button will appear on every page on their store.

That’s great because while larger retailers have been in position to support the service, smaller firms are at a technology disadvantage in terms of the time it takes to deploy such solutions.

Shopify lets you set this up in a few clicks.

Once it is set up, customers can make contact, request product information and support, and pay using Apple Pay — all within the Messages conversation.

“We are bringing all 800,000 of our merchants one step closer to their customers, and giving them the advantage they need to build their business the way entrepreneurs have for thousands of years: through conversations,” Perry explained.

Why does this matter?

Survey after survey tells us that communication is everything in modern retail.

Customers are smarter and better informed than before. As such, they are more than capable of checking prices, finding alternatives, and seeking connections when they shop.

“We know customers who engage in a conversation with a brand are nearly three times as likely to complete a purchase,” Perry told me.

“That’s why we want to make it possible for our merchants to connect with their customers seamlessly during the entire purchasing journey,” he said, stressing that empowering customers to use a familiar tool (Messages) makes a big difference.

It’s important to understand the importance:

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