Apple’s ‘Pro Mode’ is made for Mac professionals

Apple’s focus on the needs of professional computer users for its Macs and iPads ‘for the rest of us’ continues on news the company is developing a new ‘Pro Mode’ that pushes more performance for some apps.

The PC market will become a high-end market

Apple is focused on pro users because it recognizes that this section of the PC market will be the bulwark against wholesale replacement of computers with mobile devices.

Year by year, mobile systems are becoming increasingly viable alternatives for a growing quantity of the tasks PCs and Macs have traditionally handled.

An iPhone or iPad is all the computer required by many users, as the billion or so iOS devices currently in use prove.

This leaves a shrinking space for low-cost budget PCs and suggests the most robust part of the market is to be found in high-end systems.

That appears to be what Apple is betting on as it prioritizes Mac revenue growth – and this is also why the number of Mac units sold is less relevant than before, given so many PCs are replaced by mobile devices, or even low cost, low profit PCs.

It’s about how many Macs are sold into the more robust and less subject to mobile device replacement professional markets.

Apple’s pro Mac offerings are designed for those markets that are most resistant to replacement by mobile devices: music and movie/video production; games and interactive experience development; professional photography; architecture and design; scientific research and so on.

Copyright © 2020 IDG Communications, Inc.

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