Microsoft had such grand plans for Windows 10.
Like any proud parent, the company wanted its offspring to succeed in life, to have opportunities galore. Go to an Ivy League college, land a good job.
To Microsoft, Windows 10 would be different than, better than, the other kids. It would improve itself several times a year, not just once every several years. It would be smarter, more helpful because it evolved faster and, so, adapted with the times. While its older siblings remained mired in their outdated habits, Windows 10 would rapidly learn new skills because it upgraded itself multiple times each year.
If Apple boasted that its OS X, later renamed macOS (like that fooled anyone), was smarter than Windows because it upgraded annually, Microsoft could brag that its Windows 10 was three times smarter than macOS because it morphed three times a year.
Over the last nine months, Microsoft has so altered Windows 10’s effective upgrade cadence – the practical rate at which users will upgrade – that it’s no more ambitious a parent than Apple.