IBM: ‘Mac users are happier and more productive’


MINNEAPOLIS – IBM stole the show at the annual Jamf Nation User Conference this week when it announced that Mac users are more likely to stay with the company and will be more productive while they’re there.

IBM’s happy Apple orchestra

IBM CIO Fletcher Previn talked up fresh IBM findings that show those of its employees who use Macs are more likely to stay with IBM and exceed performance expectations compared to PC users.

The details of his claims are:

  • There are 22% more macOS users who exceeded expectations in performance reviews, compared to Windows users.
  • High-value sales deals tend to be 16% larger for macOS users, compared to Windows users.
  • macOS users are 17% less likely to leave IBM, compared to those who use Windows.
  • MacOS users are happier with the third-party software availability within IBM — just 5% of macOS users ask for additional software, compared to 11% of Windows users.

It’s possible these claims reflect some other difference between Mac and PC users, but with hundreds of thousands of IBM employees in the sample group it’s hard not to see some contribution from the choice of computing platform.

Tomorrow’s world today

“The state of IT is a daily reflection of what IBM thinks and feels about its employees,” said IBM CIO Fletcher Previn. “I’ve said it before – when did it become OK to live like the Jetsons at home, but the Flintstones at work? We aim to create a productive environment for IBM’ers and continuously improve their work experience, and that’s why we introduced our employee-choice program to IBM employees in 2015.”

When IBM began its widely-reported move to integrate Mac (and other Apple systems) across its business with the Mac@IBM scheme in 2015, the company discovered that tech support costs were much, much lower.

At that time, it was deploying 1,900 Mac devices per week. During this deployment, it found that  a single help desk person was able to support 5,400 Mac users — even though it took about 22 people to support the equivalent number of PC users.

The TCO argument is over

Today, IBM has just seven people supporting 200,000 macOS devices in contrast to the 20 needed to support the same number of Windows devices, IBM said at JNUC.

Copyright © 2019 IDG Communications, Inc.





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